How To Master Your 2 minute Video Pitch
Public speaking has the highest ROI with the lowest amount of exertion. Speaking on camera is no different. The main reason for perfecting a video pitch is because it provides context where a deck doesn’t which might come in handy when applying to an accelerator or a pitch competition.
Recording, reproducing or broadcasting a pitch showcases your ability to articulate your companies strengths or even your weaknesses. Moving visuals reveal much more than a pitch deck and also allows us, the audience, to understand you a little better. But what you’re going to say doesn’t matter as much as how you’re saying it. In a video pitch, perception is reality.
As our 3 round bracket-style pitch competition, Bunker Battle, rapidly approaches I thought it’d be a good time to expound upon what I think makes a good video pitch. Below are some tips to help you deliver the perfect video pitch:
Be Succinct And Persuasive
- Simply define organization, product, service or event
- Introduce yourself and get your point across in under 120 seconds
- Avoid jargon
- Convey a problem worth solving
- End with a hook or CTA (call to action) so the audience can remember you
Look Directly Into Camera
- Never turn away from camera
- Keep your eyes on the lens as eye contact is very important
- View this as a dialogue rather than a monologue
Limit Distractions
- Pick a quiet room such as a conference room or your bedroom. Starbucks is definitely not the ideal place
- Make sure a wall or blank screen is behind you
- If you are inclined to fidget, then hold a pen with both hands. You’ll be less restless and prevents your shoulders from rocking side-to-side
Invest In Good Camera Equipment
- Investing in a good camera or borrowing a friends is highly advised
- The most important feature you want is a camera that shoots like a DSLR. Preferably a Panasonic GH3 or a Canon T3i
- Rode video mics enhance the audio quality tremendously. It’s mountable and designed for use with camcorders, DSLR cameras and portable audio recorders as a source of primary and reference audio
- Support your camera with a tripod on a flat surface that is eye level with you. A shaky video displays your lack of professionalism
Practice
- Yes, we talkin bout practice!
- Pitch repeatedly in order to improve your proficiency
- Rehearse with a friend, repeat and edit until you’re ready to upload the video to Vimeo or Youtube
- Only send original video file upon request
