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Laura Lee Moreau

How To Master Your 2 minute Video Pitch

Public speaking has the highest ROI with the lowest amount of exertion. Speaking on camera is no different. The main reason for perfecting a video pitch is because it provides context where a deck doesn’t which might come in handy when applying to an accelerator or a pitch competition.

Recording, reproducing or broadcasting a pitch showcases your ability to articulate your companies strengths or even your weaknesses. Moving visuals reveal much more than a pitch deck and also allows us, the audience, to understand you a little better. But what you’re going to say doesn’t matter as much as how you’re saying it. In a video pitch, perception is reality.

As our 3 round bracket-style pitch competition, Bunker Battle, rapidly approaches I thought it’d be a good time to expound upon what I think makes a good video pitch. Below are some tips to help you deliver the perfect video pitch:

Be Succinct And Persuasive

  • Simply define organization, product, service or event

Look Directly Into Camera

  • Never turn away from camera

Limit Distractions

  • Pick a quiet room such as a conference room or your bedroom. Starbucks is definitely not the ideal place

Invest In Good Camera Equipment

  • Investing in a good camera or borrowing a friends is highly advised

Practice

  • Yes, we talkin bout practice!

Written by

Harry Alford is Co-Founder of humble ventures, a venture development firm accelerating tech startups in partnership with large organizations and investors.

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