Web3 Technology: Its Impact On Business And The Role Of Wallets

Harry Alford
3 min readJun 9, 2023


The next iteration of the internet, Web3, is a distributed and intelligent network. In contrast to Web2’s centralized paradigm, Web3 introduces blockchain technology and peer-to-peer (P2P) payments in an effort to improve decentralization, security, and user control.

A Few Of Web3’s Key Characteristics:

  1. Decentralization: Web3 aims for a more distributed paradigm. The underlying blockchain technology enables data to be kept across a network of computers, guaranteeing that no one entity has control.
  2. Interoperability: Web3 encourages smooth connection between diverse platforms and apps, enabling consumers to use a variety of services without having to create multiple accounts.
  3. Privacy And Data Control Options: With Web3, users will have more meaningful privacy and data control options than they do in Web2. Individuals will have the power to securely control their assets as opposed to businesses controlling and profiting from user information.

Impact On The Business World

Web3 is likely to have profound impacts on the business world, with a few potential implications:

  1. New Business Models: With users in more control, new incentives and models for user engagement are forming everyday across every segment from financial services (FinServ) to retail apparel enterprises.
  2. Decentralized Finance (DeFi): The role of traditional financial intermediaries is being significantly disrupted. DeFi can open up opportunities for businesses in lending, insurance, and trading to operate in a more P2P manner.
  3. Innovator’s Dilemma No More: The strong disincentive for large incumbents to innovate will weaken as new products from emerging builders gain traction with the markets.

Role Of Web3 Wallets (Or User-Generated And Controlled Wallets)

Web3 wallets — that is, wallets generated and controlled by users — are essential for users to handle transactions themselves in the Web3 ecosystem:

  1. User Control: Web3 wallets, an alternative to custodial wallets, give users sole control over their digital assets. Users control the private keys, the proof of ownership of the digital assets. This means a user’s signature is required for any action. Other parties cannot gain access to the users funds.
  2. Security And Privacy: Users have full control over their funds and payments, enhancing privacy and security, as they are less vulnerable to centralized hacks or operational mismanagement. Collusion against an end user is highly unlikely — and essentially impossible with the right setup — with Multi-Party Computation (MPC) cryptography.
  3. Interaction With Decentralized Applications (dApps): Non-custodial wallets enable users to interact with various dApps throughout the Web3 ecosystem, acting as portals to services like DeFi, gaming, NFTs, and marketplaces.
  4. Access To All Of Web3: Beyond access to dApps, a well designed Web3 wallet gives users access to features and experiences that are natively digital and decentralized in a seamless way. That means users can access gameplay, DeFi features, or loyalty experiences with their favorite brands all from one place.

Overall, moving to Web3 may be just as crucial as the beginnings of the internet. Even if it’s difficult to anticipate exactly how it will play out in the coming years, it’s obvious that it might bring about significant changes to the way business is done today, particularly when the user is in control.

Click here to learn more about how Portal is transforming enterprises and platforms to accelerate into the new global blockchain economy.



Harry Alford

Transforming enterprises and platforms into portals to Web3